Enrollment Recruiter Coordinator
About the Employer
Job Title (for context): Enrollment & Recruitment Coordinator
Union Day School is seeking a highly motivated, relationship-driven, creative, and results-oriented Enrollment & Recruitment Coordinator to lead the school's student recruitment and enrollment growth efforts.
Student Recruitment & Prospective Family Coordinator
The Enrollment & Recruitment Coordinator is responsible for the prospective-family recruitment pipeline and is responsible for creating a welcoming, responsive, and compelling experience from the first point of contact through the family's enrollment decision.
• Serve as the primary point of contact for prospective families.
• Respond promptly and professionally to prospective-family inquiries by phone, email, and in person.
• Conduct engaging campus tours and prospective-family meetings.
• Clearly communicate Union Day's mission, academic programs, international baccalaureate offerings, extracurricular opportunities, school culture, and unique value.
Enrollment Process
The Enrollment & Recruitment Coordinator will:
• Communicate enrollment decisions, deadlines, next steps, and required actions to prospective families.
• Follow up with accepted families to encourage timely completion of the enrollment process.
• Identify families who have not completed required enrollment steps and conduct appropriate follow-up.
• Maintain communication with families until the student is formally enrolled.
Strategic Recruitment & Community Outreach
The Enrollment & Recruitment Coordinator will develop and implement an annual recruitment strategy aligned with school enrollment goals.
• Identify geographic areas, grade levels, and student populations where additional recruitment efforts are needed.
• Develop relationships with preschools, childcare centers, feeder schools, community organizations, youth organizations, local businesses, and other community partners.
• Represent Union Day at community events, educational fairs, festivals, and other recruitment opportunities.
Marketing & Digital Recruitment
The Enrollment & Recruitment Coordinator is expected to be able to independently execute day-to-day recruitment marketing.
• Develop and execute targeted marketing campaigns designed to increase inquiries and enrollment.
• Independently create social media campaigns that support recruitment and enrollment goals.
• Design professional advertisements and promotional materials using Canva or comparable design platforms.
• Independently edit short promotional videos and social media content using video-editing tools.
Events & Recruitment Experiences
The Enrollment & Recruitment Coordinator will plan and execute admissions-related events, including open houses, information sessions, prospective-family receptions, campus tours, and admitted-student events.
• Coordinate recruitment components of school-wide events and community activities.
• Develop event timelines, registration processes, communication plans, and logistical needs.
• Coordinate vendors, materials, facilities, volunteers, students, and staff as needed.
Enrollment Data & Reporting
The Enrollment & Recruitment Coordinator will:
• Maintain accurate recruitment and prospective-family data.
• Monitor inquiries, tours, applications, admissions decisions, and enrollment conversions.
• Track recruitment activity by grade level, geographic area, source, and campaign when appropriate.
• Develop regular enrollment pipeline reports for school leadership.
• Analyze recruitment data to identify trends, opportunities, and areas requiring additional attention.
Excellent written, verbal, and interpersonal communication skills.
• Strong relationship-building and customer service skills.
• Demonstrated ability to manage multiple priorities and projects independently.
• Strong organizational skills and exceptional attention to detail.
• Proficiency with Google Workspace, graphic design software, and the ability to produce and edit short-form promotional videos.
Experience with digital advertising and social media marketing.
• Experience with International Baccalaureate programs.
• Bilingual capabilities.
Results-oriented
• Takes ownership of enrollment goals and consistently works toward measurable recruitment and enrollment results.
Relationship building
• Quickly establishes trust and rapport with prospective families, current families, students, staff, and community partners.
Marketing & creativity
• Can independently develop compelling campaigns, graphics, advertisements, social media content, and short-form videos.
Strategic thinking
• Can translate enrollment goals into specific recruitment strategies and actionable plans.
Initiative & independence
• Identifies opportunities, solves problems, and takes action without requiring constant direction.
Communication
• Communicates the school's value, mission, academic programs, and student experience with enthusiasm and authenticity.
Data-driven decision making
• Uses enrollment data and recruitment metrics to evaluate strategies and determine where additional effort is needed.
Project management
• Can manage multiple campaigns, events, deadlines, and priorities simultaneously.
Community engagement
• Builds authentic relationships throughout the community and develops partnerships that support enrollment growth.
Professionalism & discretion
• Exercises sound judgment and maintains confidentiality when working with prospective and current families.
Mission alignment
• Demonstrates a genuine passion for education and a commitment to advancing Union Day's mission and vision.
Compensation & Benefits
Competitive salary commensurate with experience. Comprehensive benefits package including health insurance, retirement plan, professional development opportunities, and generous paid time off.